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Are You Paying More? Big Data Profiling and e-Commerce Pricing

Big Data consumer analytics enables personalised marketing by studying our Internet usage and using it to figure out who we are and what we like. Instead of being bombarded with irrelevant ads, we get to see targeted and relevant promotions. The next step for these consumer analytics is personalised pricing, where you might pay different prices for the same product. What does this mean for us, the ordinary shopper?


Presented by
Lux Anantharaman
Institute for Infocomm Research (I²R)
A*STAR